TRANSMEDIA LAB | Storiculture Draft

Transmedia Lab

ProducerLAND

Virtual Edition | For Producers Ready

To Build Worlds Across Formats

Upcoming Cohort in 2026.

The virtual cohort of the ProducerLAND Transmedia Lab held from November 2025 was headlined by pioneering names in the field of transmedia thinking, writing and producing. Our mentors lent to the program generously curating their sessions for the room.

Decode

Real-world IPs and unlock their expansion potential

Learn

How to lead multi-narrative projects and keep them financially sustainable

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Explore

How to take your vision to audiences where they are — from films to podcasts, games, memes, and beyond

Build Worlds That Travel

Understand how real IPs expanded across formats, and what

makes universes resonate across genres and audiences.

The focus of the lab is on collaboratively devising hands-on strategy and pushing boundaries to cause a mindset shift, so that you can gain real leverage as a producer who is applying all the learnings to plan for expansion, longevity and sustainability.

The Lab Is Designed to -

Unlock new ways of thinking about story and audience

Craft strategies that deliver both creative longevity and commercial value

Understand fan cultures, hyper-realities, and how stories plug into lived experiences

This is your space to stretch ambition, experiment with format, and find your transmedia voice.

Meet The Mentors

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Futurist

Liam Young

Liam Young imagines the cities and infrastructures of our future through film, TV, and design. A visual consultant on Swan Song (Apple), the upcoming Gattaca series (Sony/Showtime), and Folding City (Wanda Group), his own films - Consumed and Planet City - have premiered at SXSW, Venice Biennale, and Tribeca.

Collected by the V&A, Art Institute of Chicago, and M+ Hong Kong, Liam’s work cements him as one of the most visionary voices in cinematic worldbuilding today.

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Transmediator

JEFF GOMEZ

Jeff Gomez, CEO of Starlight Runner, is a pioneer in transmedia storytelling and worldbuilding for global franchises. His work has shaped Avatar, Pirates of the Caribbean, Spider-Man, Halo, Transformers, and Teenage Mutant Ninja Turtles. He’s also crafted groundbreaking campaigns for Coca-Cola, Goldfish, and Spartan Race.

Today, Jeff helps brands like EA, Disney, and Sesame Workshop expand their worlds across platforms - using story to inspire audiences, drive impact, and spark real-world change.

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Myth Maker

ZAIN MEMON

Zain Memon is a storyteller, media-tech innovator, and futurist working at the intersection of narrative, immersive media, and social systems. As co-founder of Memesys Culture Lab, he creates across film, VR, and games - including ElseVR, India’s first virtual reality platform, and SHASN, the award-winning political strategy game exploring democracy and power.

With projects spanning technology and storytelling, Zain is redefining how we play, learn, and engage with the world

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World Builder

AVINASH KUMAR

Avinash Kumar is a design strategist, artist, and founder-thinker working at the crossroads of culture, games, and speculative futures. As co-founder of Quicksand, he leads its GamesLab - creating projects that fuse Indian culture, interactive media, and speculative fiction, like Antariksha Sanchar: Transmissions in Space. With over 15 years of exploring art, game design, electronic culture, and future imaginaries, Avinash continues to shape how we play, imagine, and design India’s possible futures.

The edition was designed as a producer-first development program to spark transmedia thinking in the minds of the selected producers.

Our selection of fellows was guided by their past experience and the openness to experiment and re-envision their roles as producers in the

current ecosystem.

We are incredibly proud of the producers who finally made it - Our Cohort of 2025

Film Producer

Neeraj

Churi

Neeraj Churi is a UK-based film producer of Indian origin, committed to championing bold, independent stories across cultures. His work spans narrative and documentary features and shorts produced between India, the UK and the United States.

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Producer

Richa

Sahai

With three decades of experience

in content creation, Richa Sahai has led the

launch and growth of multiple content verticals, mentored creative teams, and

developed an expansive and diverse

programming portfolio

Producer

Tushita

Reddy

My passion lies in exploring the intersectionality of art, culture, and technology. Working in film allowed me to stay in touch with and combine my knowledge of different art forms.

Producer

Tushar

Amin

Tushar is a Goa-based entrepreneur working at the intersection of content, design, technology and commerce to create experiences that make a difference. He has over 25-years of experience in multi-disciplinary creative and strategic leadership roles including 15-years of cross-spectrum professional career.

Producer

Aastha

Singh

Aastha Singh is a Producer at Chalk and Cheese Films production house, Mumbai. She started her own Autorickshaw productions at the age of 16 and moved to Mumbai at a young age to pursue her dreams in films. She has worked on more than 100 commercials, films and music videos.

Producer

Aryaman

Nath

Aryaman Nath is a creative producer and storyteller with a versatile portfolio spanning fiction, non-fiction, travel shows, and interactive content. A postgraduate in Producing for Film & TV from the Satyajit Ray Film & Television Institute, his body of work includes acclaimed documentaries like Beltoon (Zee5), Down the Mountains, and international travel series such as Trails to Passion and An Indian Abroad.

Producer

Ishan

Shah

Ishan Shah is a Mumbai based Indian visual artist working at the intersection of filmmaking, industrial design and activism. His experience in filmmaking spans across 7 years of working in commercials, music videos, shorts and documentaries where he has collated pitch research and managed creative coordination between the team and the director.

Producer

Pranay

Dawar

Pranay is the Co-Founder & CEO of Bake A Film (BAF) - a creative agency and an Originals Studio. BAF moves from stories with a brief to stories as the brief, seamlessly. His multilateral role spans filmmaking (producer/director), entrepreneurship, creative strategy, and creative direction, carrying film craft into transmedia worlds across brands, platforms, and experiences.

Producer

Pranav

Raj

Pranav Raj’s journey into filmmaking began in 2012 when his passion for acting inspired him to direct and produce his first short film. Eager to refine his craft, he studied at the National School of Drama, where he developed a strong foundation in performance and storytelling. As Assistant Editor, Pranav worked on the critically acclaimed Malayalam film Hey Jude.

The lab was designed to explore multi-platform creation, building expansive story worlds, character ecosystems, and scalable formats.

Expect a lab that’s highly interactive: think exercises, assignments, and collab sessions. It all builds up to a Day 3 pitch showcase.

Real-World Transmedia IP

Provided IP for

Pitch Training

Legal Insights & Roadmaps

Curriculum Highlights

Transpodcasting

Maya Lore by Memesys

ProducerLAND

Transmedia Lab

The Lab nurtures producers as creative architects equipping them to navigate technology, culture, and business in a rapidly evolving media landscape.

Upcoming Cohort in 2026